FOOD &
BEVERAGE
FEEDING SUCCESS IN FOOD & BEVERAGE BRANDS
F&B is a fast-paced, multifaceted sector.
Comprising products, restaurants, corporate organisations, global brands, and more, the landscape is truly diverse. This makes this a buyers market, putting choice in the hands of the consumer.
Branding in the sector broadly falls into three genres:
1
Corporate
These are organisations that own brands, or are brands themselves, that invest, manage or operate in the F&B sector, and have a strategic and vested interest in the success of the brands. They command authority, trust and innovation
2
Product
One-off ideas, limited ranges, or FMCG brands producing product and need to be consumer facing, as well as B2B considerate. These brands need to generate intrigue and build customer loyalty
3
Place
Restaurants, pop-ups, markets and unique offerings need a brand that articulates an experience, which creates attraction, subsequently driving buyers’ decision-making and providing a positive place reputation
We get the difference between brands in the F&B sector, and we tailor our approach to fit – no one-size-fits-all. Instead, we mix sharp insights with bold thinking to create brand strategies and creative responses that don’t just look good but actually influence behaviour, build real identities, and make a lasting impact.
In our 10 years of experience, we have worked with bakers, innovators, chefs, global brands and small businesses to create and craft brands, campaigns and materials that engage with consumers, and build brand equity for returning business.
WHAT WE DO IN THE
FOOD & BEVERAGE SECTOR
BRAND MODELLING
Defining and articulating your purpose, positioning, values, and proposition
NARRATIVE & TONE OF VOICE
Bringing your story to life in a style you can own
VISUAL IDENTITY
Building identity systems that reflect your brand character and markets
COLLATERAL CREATION
Planning, designing, and delivering websites, digital campaigns, print media, and environmental graphics.
FOOD & BEVERAGE CASE STUDY
WE DO DOUGH
Bringing nostalgia to the cookie dough trade.
We Do Dough wanted to bring a tongue-in-cheek approach to their brand and a sense of nostalgia to the visual identity. The core driver for this change was taking their products from a shop-selling model to online e-commerce. We were on hand to make this happen.
We needed a fresh, modern take for We Do Dough, and the Pip team delivered beyond our expectations! From the first brainstorming session, they totally got our vision – blending old-school charm with a funky, contemporary edge. The brand design is spot on, the e-commerce site runs like a dream, and the printed collateral is just gorgeous. Every step felt creative, collaborative, and effortless. They took our ideas, elevated them, and made the entire process fun. Watching our new identity come to life was incredible, and we couldn’t be happier with the results!”
CHLOE BOWEN
CHIEF BAKER – WE DO DOUGH
OUR FOOD & BEVERAGE
PROJECTS
LACTALIS
COMPASS BOX WHISKY
