PROPERTY &
REAL ESTATE
MAKING YOUR MARK IN REAL ESTATE
The real estate sector is truly multidimensional, featuring a complex network of connections and evolving narratives necessary to support the various phases of the development lifecycle.
Branding in the sector broadly falls into three genres:
1
Corporate Brands
These identify and tell the story of investors, developers, and operators, establishing trust and differentiation
2
Project Brands
These create and communicate the nature of the project and its vision, generating early interest and support
3
Place Brands
These underpin placemaking and operations, creating the attraction that drives footfall and positive place reputations
The Pip Team understands the nuances between these brand types and shapes its methodology accordingly. We don’t use cookie-cutters! Instead, we blend challenging, insight-led thinking to deliver strategy led design to shape identities and communication that are authentic and stand-out.
Over the last 10 years, we have worked with developers, investors, professional services firms, placemakers, and places to create and craft brands, campaign and marcoms materials that focus on delivering commercial value.
WHAT WE DO IN THE
PROPERTY & REAL ESTATE SECTOR
BRAND MODELLING
Defining and articulating your purpose, positioning, values, and proposition
NARRATIVE & TONE OF VOICE
Bringing your story to life in a style you can own
VISUAL IDENTITY
Building identity systems that reflect your brand character and markets
COLLATERAL CREATION
Planning, designing, and delivering websites, digital campaigns, print media, and environmental graphics.
PROPERTY & REAL ESTATE CASE STUDY
LM
LM (formerly Lunson Mitchenall) has been shaping the retail and leisure sector for the past 40 years.
With an eye on the future of the organisation, the need to update their brand and bring it into line with the business strategy and future plan was key to the success of this.
It’s an important moment for LM as we step into a new era with an identity that honours where we’ve come from while capturing how we work today. This rebrand has been carefully developed with our team and industry partners to ensure it represents the business we are now, and the ambitions we have for the future.”
“While the name has been streamlined, LM continues to carry the weight of decades of experience and proudly symbolises our innovative, ever-evolving approach – challenging convention in retail and leisure, embracing fresh perspectives, and delivering advice that makes an impact across the sector. At a time when the retail and leisure industry continues to evolve at pace, LM is focused on helping our clients navigate change, identify opportunities, and deliver results.”
NEIL HOCKIN & JOHN GRIFFIN
JOINT MANAGING DIRECTORS – LM
OUR PROPERTY & REAL ESTATE
PROJECTS
REDWOOD
COLLINS MCKAY
SDL
