PROPERTY &
REAL ESTATE
MAKING YOUR MARK IN REAL ESTATE
The real estate sector is truly multidimensional, featuring a complex network of connections and evolving narratives necessary to support the various phases of the development lifecycle.
Branding in the sector broadly falls into three genres:
1
Corporate Brands
These identify and tell the story of investors, developers, and operators, establishing trust and differentiation
2
Project Brands
These create and communicate the nature of the project and its vision, generating early interest and support
3
Place Brands
These underpin placemaking and operations, creating the attraction that drives footfall and positive place reputations
The Pip Team understands the nuances between these brand types and shapes its methodology accordingly. We don’t use cookie-cutters! Instead, we blend challenging, insight-led thinking to deliver strategy led design to shape identities and communication that are authentic and stand-out.
Over the last 10 years, we have worked with developers, investors, professional services firms, placemakers, and places to create and craft brands, campaign and marcoms materials that focus on delivering commercial value.
WHAT WE DO IN THE
PROPERTY & REAL ESTATE SECTOR
BRAND MODELLING
Defining and articulating your purpose, positioning, values, and proposition
NARRATIVE & TONE OF VOICE
Bringing your story to life in a style you can own
VISUAL IDENTITY
Building identity systems that reflect your brand character and markets
COLLATERAL CREATION
Planning, designing, and delivering websites, digital campaigns, print media, and environmental graphics.
PROPERTY & REAL ESTATE CASE STUDY
REDWOOD
Redwood is a specialist communications agency focusing on real estate with 30 years of success behind it.
Following a recent management buy-out, the need to refresh their brand had grown to align it with their new vision and energy while preserving their heritage and industry reputation.
It was fantastic to work with Pip Creative. Their guidance throughout our rebrand was invaluable – from leading workshops to understanding our vision and bringing it to life with incredible creativity. They transformed our ideas into a fresh, inspiring identity that truly represents us. Their attention to detail and strategic direction were crucial in delivering a seamless and successful launch.”
KATE BOURNE
MANAGING DIRECTOR – REDWOOD
OUR PROPERTY & REAL ESTATE
PROJECTS
THAMES LIVING
COLLINS MCKAY
