BUSINESS
SERVICES
BUILDING DISTINGUISHABILITY IN BUSINESS SERVICES
Business Services is a broad and dynamic sector with multiple providers offering overlapping or competing solutions.
Buyers look for more than capability – they want confidence. This puts brand front and centre. The ways in which a company articulates its value, presents itself visually, or connects with its audience, brand is key to building awareness, establishing credibility, and earning trust.
Organisations in this sector broadly fall into three categories:
1
Corporates
These are large-scale firms or holding groups operating across multiple services or verticals. Their brands need to convey trust, expertise and vision while maintaining clarity and coherence across touchpoints
2
Professionals
Specialists, consultants, or mid-size providers offering defined services to targeted markets. These brands must strike the right balance of approachability and authority, adapting to meet the expectations of their sector and audience
3
Challengers
New entrants, disruptors, or niche firms looking to differentiate through innovation or positioning. These brands thrive on dynamism – clearly showcasing their USP and building recognition through standout thinking
Pip recognises the distinct challenges and nuances within the Business Services sector, and we approach each brand with a tailored, strategic mindset. By combining deep insight with creative intelligence, we develop brand models and strategically led creative solutions that not only present well, but drive meaningful engagement, shape authentic identities, and deliver lasting impact.
In our 10 years of experience, we have worked with consultants, enablers, innovators, global firms and agile teams to create and craft brands, campaigns and materials that engage with audiences, and build brand equity for sustained growth.
WHAT WE DO IN THE
BUSINESS SERVICES SECTOR
BRAND MODELLING
Defining and articulating your purpose, positioning, values, and proposition
NARRATIVE & TONE OF VOICE
Bringing your story to life in a style you can own
VISUAL IDENTITY
Building identity systems that reflect your brand character and markets
COLLATERAL CREATION
Planning, designing, and delivering websites, digital campaigns, print media, and environmental graphics.
BUSINESS SERVICES CASE STUDY
CAMPBELL IRVINE INSURANCE BROKERS
Turning ‘a’ broker into ‘your’ broker.
CIIB has served its Kensington clients in person since 1972, but its brand hadn’t kept pace. We developed the strategy, identity and website to modernise the brand and make the broker personal.
In the age of AI, it was tempting not to put investment into our image, to skip the creative process and lean on a computer-generated option. Having seen the passion, the skill and the output from the team at Pip, the choice is clear – choose creative.”
JOEL JAMES
ASSOCIATE DIRECTOR – CAMPBELL IRVINE INSURANCE BROKERS
OUR BUSINESS SERVICES
PROJECTS
RESOURCE BY GREENWOODS
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AWS
