DIGITAL MORTGAGE BROKERS DONE DIFFERENTLY

BUSINESS SERVICES

BRAND MODELLING • NAME DEVELOPMENT • LOGO & VISUAL IDENTITY • DIGITAL DESIGN • PRINT DESIGN • USAGE GUIDELINES • BRAND GOVERNANCE

THE APPROACH

Our discovery led to three clearly defined markets that Yomo wanted to tap into. We also established that ‘no-fuss, no-jargon’ was key to the brand. The core of Yomo was to be digital-first, bring clarity, and put decision-making into the hands of the buyers.

After establishing the foundation of the brand, we developed a short, snappy name that connected with the consumer and the narrative. 

THE CHALLENGE

We established Yomo – Your mortgage, your move; simple, clear and direct. With this, we’re putting the decision in the hands of the buyer and giving them ownership over the process.

Recognising that each individual is different, we created a brand pattern out of individual geometric shapes to represent these people and bring them together to form a community of Yomo-ers.

The logo and visual identity system were simple and crafted around the idea of clarity, ensuring everything was clearly seen and understood.

We used a variety of blues and lilacs for the colour palette. These colours are digital-first and bring a sense of vibrancy, youthfulness and engagement to the identity.

The support mechanism we developed provides maximum dynamism and can be used as containments, call-to-action highlights and in a variety of orientations and lockups.

Our project with Pip was an absolute joy! From day one, they got what we were trying to do – create a fresh, digital-first mortgage brand that felt approachable and modern. They took us through a brilliant scope session, helped us land on the perfect name (hello, Yomo!), and brought it to life with a bold and creative brand identity. The templates they designed made everything so easy, from internal comms to marketing. Fun, professional, and seriously talented – Pip made the whole process smooth and stress-free. We couldn’t be happier with the result!”