ELEVATING PATIENT-CENTRED HEALTHCARE
HEALTH & WELLBEING
LOGO & VISUAL IDENTITY • WEBSITE DESIGN & DEVELOPMENT • DIGITAL DESIGN • PRINT DESIGN • CAMPAIGN DEVELOPMENT
In an era where healthcare is often seen as daunting and impersonal, Visio Health emerged with a vision to transform patient experiences through approachable, and affordable services. Specialising in ophthalmology, dermatology, aesthetics, and holistic wellbeing, this patient-centred healthcare provider aims to create an environment where individuals feel empowered to take charge of their health.
THE CHALLENGE
Visio wanted to convey an affordable approach to private healthcare, whilst being inclusive of all audiences and provide patient-centred healthcare.
THE SOLUTION
We worked with Visio Health to create a brand strategy focused on inclusivity and comprehensive care, using vibrant visuals of diverse individuals and real patient experiences. This approach fosters trust and positions the brand as approachable and supportive through bright colours and friendly typography.
We designed an intuitive, responsive website that serves as a hub for health and wellbeing, allowing patients to easily book appointments and access resources. The site is built to grow with the brand, offering room for future content like courses and events.
Additionally, we developed branded collateral, including stationery, promotional materials, and social media templates, ensuring a consistent brand voice. The result has been strong engagement, increased patient trust, and a solid community presence, establishing Visio Health as a leader in accessible healthcare.
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