REDEFINING DESIGN AND BUILD IN LONDON AND THE SOUTH WEST
PROPERTY
LOGO & VISUAL IDENTITY • WEBSITE DESIGN & DEVELOPMENT • COLLATERAL DESIGN
SDL, a prestigious design and build company in London, is renowned for transforming residential spaces in high-profile areas like Chelsea and Surrey. With over a decade of experience, they have expanded into the commercial sector, taking on projects in healthcare and even constructing a Buddhist temple.
THE CHALLENGE
To reflect their growing expertise and move beyond residential work, SDL needed a reimagined brand identity that communicated both their luxury heritage and potential for future growth across diverse sectors.
THE SOLUTION
We developed a brand that combines SDL’s core values of craftsmanship with a modern, innovative edge.
The new logo, with its geometric structure, represents SDL’s versatility and adaptability. The minimal black-and-white colour palette ensures elegance and flexibility across residential and commercial projects.
We applied the brand consistently across various touchpoints, including hoardings, uniforms, and vehicle livery, reinforcing SDL’s professional image. A new website, featuring stunning photography, highlights their portfolio and supports their brand message.
This revamped identity positions SDL for success in both luxury residential and commercial markets, establishing a foundation for future growth.
MORE
WORK
LM-08
LM
THAMES LIVING
COLLINS MCKAY
