RESHAPING WOMENS HEALTH
HEALTH & WELLBEING
NAME DEVELOPMENT • LOGO & VISUAL IDENTITY • WEBSITE DESIGN • DIGITAL DESIGN • PACKAGING
Shellane and her team approached us to generate a name for a womens healthcare brand. The new brand covers aspects of wellbeing, such as menopause, skin and hair health, weight loss, sexual health, and mental health.
THE CHALLENGE
The mission is to help women feel comfortable, confident, and empowered in their own skin, by offering high-quality, accessible supplements and consultations.
The challenge was to create a brand that felt approachable, trustworthy, and empowering, while maintaining an affordable, accessible feel for women seeking wellness support.
THE APPROACH
With clear values already defined by Shellane and her team, we took the information from our scoping workshop and carried out an analysis of key market competitors. The market is crowded and the new brand needed a point of uniqueness.
One of the core elements that makes this brand different to other is that everything is backed by GP consultation and clinical advice, provided concisely and simply.
THE IDEA
Making you, you again.
With clear values already defined by Shellane and her team, we took the information from our scoping workshop and formed the name Myya.
The acronym came from our core idea of Making You, You Again, which connected with the narrative of empowering women to be themselves, with a little help.
It was apparent that the visual identity around women’s health is stereotypically feminine. We wanted to have a nod to these other brands, but ensure the clinical and scientific backing was portrayed.
The logo we developed has soft flourishes but has an essence of masculinity and power to it, connecting the feminine, masculine and empowerment messaging.
We curated a colour palette which was bright, dynamic and androgenous, using block bright colours.
Our application of the identity included geometric typography for clarity and simplicity, and we created an icon of the ‘pointing finger’ which supported the message of providing women with what they want and need to feel themselves again.
Working with Pip was an absolute delight. From the very beginning, they embraced our vision and transformed it into an inviting and cohesive identity that truly reflects our brand and mirrors the heart of our wellness mission. Their team was adaptive and intuitive, evolving with our ideas while taking on every detail – from branding and digital assets to packaging – with creativity and heartfelt attention. The final result not only exceeded our expectations but also feels empowering, sophisticated, and perfectly in tune with our commitment to women’s health and wellness, making it completely market-ready.
SHELLANE CRISOSTOMO
FOUNDER – MYYA HEALTH
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