SHOWCASING INNOVATION IN U.S. EDUCATION
BUSINESS SERVICES
LOGO & VISUAL IDENTITY • WEBSITE DESIGN & DEVELOPMENT • DIGITAL DESIGN • PRINT DESIGN • CAMPAIGN DEVELOPMENT
Educate LLC, based in New York, provides innovative training and coaching to schools, students, and teachers. They focus on developing skills in classroom technology, AI, and digital advancements to create new opportunities for both students and educators.
THE CHALLENGE
Educate developed a solid brand strategy, but their presence was fragmented across various touchpoints. They aimed to streamline their visual identity and digital presence while conveying innovation, progress, and knowledge to their diverse audience of educators, administrators, and tech professionals. The challenge was to create a cohesive visual identity that reflected their mission of integrating technology into education and modernise their website to enhance user experience, establishing a unified brand that communicated their innovative approach to educational tech training.
THE SOLUTION
We aligned Educate’s visual identity and digital presence with their brand strategy, based on research that defined their values, vision, and mission. This ensured a cohesive brand experience across all touchpoints.
The visual identity was designed to reflect the limitless potential of technology and education. We developed a versatile brand, including a logo, typography, and colour palette, which was applied to business collateral, presentations, and the website. The site was redesigned for better navigation, user experience, and aesthetics, incorporating an interactive Innovation Spectrum and animated videos to engage users.
The rebranding resulted in increased engagement, stronger brand recognition, and clearer communication of Educate’s innovative approach, positioning them as a leader in educational technology.
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