RESHAPING FINANCIAL PLANNING INTO A NEW ERA
BUSINESS SERVICES
LOGO & VISUAL IDENTITY • DIGITAL DESIGN • PRINT DESIGN • BRAND GOVERNANCE
In 2018, two seasoned financial practitioners sought to break the mould of a tired, traditional industry and establish Edenwood Wealth Management – a practice built on the future of financial advisory. Their goal was to create a brand that would not only appeal to their current clientele but also engage the next generation of investors, paving the way for the future of wealth management.
THE CHALLENGE
The financial advisory sector was saturated with outdated, conservative brands. Our challenge with Edenwood was to create a standout brand that appealed to both seasoned investors and younger, digital-native clients. Additionally, Edenwood’s connection to St James’s Place Wealth Management required approval from their strict marketing team, a challenge we successfully navigated.
THE SOLUTION
Our design for Edenwood Wealth Management aimed to create a modern, accessible brand that stood out in a traditional industry. By understanding stakeholder goals, we crafted an identity that conveyed professionalism while appealing to both experienced investors and younger clients.
The logo featured a dynamic, three-part design with an emblem symbolising growth and innovation, complemented by sleek typography. A fresh green and grey color palette broke from industry norms, representing stability and forward-thinking energy. The full brand identity extended across various collateral, ensuring consistency and a strong digital and physical presence.
This modern, adaptable identity helped Edenwood rapidly grow, attracting a diverse client base and establishing strong, lasting relationships in wealth management.
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