TELLING FOUNDER STORIES TO CONNECT AND INSPIRE
BUSINESS SERVICES
DIGITAL DESIGN • CAMPAIGN DESIGN
For two consecutive years, we collaborated with The Hoxby Collective to develop thew AWS Founders Stories, a compelling collection of entrepreneurial journeys.
THE CHALLENGE
Featuring a diverse range of businesses – from shipping logistics to fintech, autonomous vehicles to banking, we were charged with creating eBooks that consisted of striking visuals alongside journalistic-style content.
THE SOLUTION
We interviewed over 50 founders to capture their entrepreneurial journeys, from early struggles to defining moments. Our copywriter crafted compelling narratives, while custom illustrations, portraits, and cityscapes brought these stories to life.
We designed a retro-style digital travel journal featuring interactive elements like Spotify playlists, videos, and hyperlinks, offering an engaging user experience. Issue 2 included a visual refresh, maintaining continuity across editions. The journal was released in ten issues over two years, in both eBook and interactive PDF formats.
The project, led by The Hoxby Collective, produced an inspiring piece that celebrated founders and also served as a marketing tool for AWS, showcasing their startup clients. We’re proud to have helped amplify these voices in a dynamic, visually engaging way.
MORE
WORK
EDUCATE
YOMO
