Meet the new face of LM

We’re marking a new chapter for Lunson Mitchenall, as the company reveals a bold new identity and a refreshed brand, created in partnership with Pip.

Since its founding in 1980, LM has built a reputation for being everything but ordinary. That spirit remains at the core of the business as it adapts to a changing market, bringing forward fresh perspectives, challenging convention and delivering advice that makes a real impact.
From today, Lunson Mitchenall will officially be known as LM. While shorter in form, the new name represents decades of experience. For more than 45 years, LM has combined deep market knowledge with forward thinking insight across its lease advisory, investment and agency teams.

A Strategic Evolution

We worked with the LM team and brand strategist Tim Lewis to distil this unique positioning into a clear brand idea: Everything but Ordinary. This strategic stance guided the development of a new visual identity that is confident, contemporary and built to flex across every channel.

The refreshed identity features:

• A clean, modern wordmark designed for recognition and impact
• A bold palette that reflects LM’s confidence and dynamism
• Typographic choices that balance clarity with character
• A flexible system designed to support both digital and print applications

A Brand with Purpose

For LM, the new identity is not just a change of name. It is a statement of intent to build on the company’s legacy while continuing to move forward with ambition. As the property market evolves, LM remains committed to applying fresh ideas, overcoming challenges and setting new standards of advice.

Looking Ahead

The launch of LM’s new identity coincides with its presence at GRO, where the team will celebrate this exciting new era with clients, partners and friends from across the industry.

Pip is proud to have partnered with LM on this transformation and to see the brand step confidently into the future.

Explore our case study and visit the new website for LM.

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