The Project
September 2021
Launching a brand new National sleep helpline for The Sleep Charity and Furniture Village.
IN BRIEF
As part of our ongoing relationship with The Sleep Charity, we were asked to develop the brand and collateral for The National Sleep Helpline – a project they have developed in partnership with Furniture Village.
WHAT WE DID
We created a brand new logo and look and feel that combined aspects from both The Sleep Charity brand and the Furniture Village brand. Using blue, which is synonymous with the subject matter but also used in both brands, has helped to tie these two organisations together whilst creating an entirely new product. We also took influence from the vortex style from The Sleep Charity brand, bringing in moon phases to help show the progression that the helpline can provide to it’s users.
Extendibility was also key in developing the National Sleep Helpline brand – this is a product devised and owned by The Sleep Charity and so ensuring the helpline brand would sit independently, should it grow into a much bigger project, was key.
Alongside the brand, we developed a suite of collateral including social graphics for publicity, as well as posters and flyers that would be used to help advertise the helpline to various audiences including families, teenagers and patients in health care settings. We have also developed a Supporters Pack which will be released containing all relevant information for the helpline and link to download supporting assets.
We look forward to developing more collateral and marketing the helpline over the coming 12 months.
