The Project
April 2024
A brand new development currently in planning stages in Ebbsfleet.
IN BRIEF
Working with Cascade Communications, we developed the conceptual branding for Thames Living; a brand new development currently in planning stages in Ebbsfleet. The development will comprise residential, entertainment and leisure, and food and drink. At the heart will be a new sports stadium.
WHAT WE DID
Thames Living, the residential side of the development, is primarily marketed towards particular clientele and we needed to ensure that there was a nod to this in the styling of the brand. We developed a bespoke cut pattern, simple and elegant logo and combined this with a luxurious colour palette. We then produced a website, sourced imagery and developed a style of illustration and iconography to use in brochureware.
The brochure we developed was heavily focused on the lifestyle of the development, showcasing the design style of the residences, as well as the surrounding areas and its amenities. Using a simple style, focus on imagery and people to help the audience connect with the development and envision themselves a part of it.
