Creating a member-orientated platform for the bed industry’s leading federation.
Redevelop the style for the NBF website, bringing into focus the benefits to their members, the work that they are carrying out on eco-credentials and sustainability and creating a more easily navigable site.
WHAT WE DID
After working with the NBF (Nation Bed Federation) for a number of years, we were asked to look at the re-design of their corporate website.
The website stands as a platform of information and advice for its members to access as well as a sales tool to inform potential members about the various events, activities and industry insights.
We needed to ensure that the information was clearly presented, consistently; enabling users to navigate through and find what they need. We also needed to ensure that there was a distinct emphasis on the new sustainability section for the NBF’s eco-credentials.
Our approach was to soften up the website a little, bringing in a more spacious look and feel to help core information to shine through as well as provide the user with the opportunity to journey through the content at their own pace.
We’re supporting the NBF on an ongoing basis to ensure that the site is kept up to date and in line with the creative values devised for its relaunch.