NBF Pledge for Our Planet

The Project
April 2022

Working with our client National Bed Federation, we have devised an emblem for them to use across their materials and with their partners to show their pledge to sustainability.

Our task was to integrate the moon crescent into the emblem to create a cohesive look across the NBF brand and the new Pledge of our Planet logo. We pull this into shape with the leaf and produced a colour study looking into the best green to work with the other brand colours such as blue and orange.

Following this, we then created collateral including the pledge document and certificate. Where possible, we have used digital forms and PDF’s to inform users, however, we have also worked with our print partners to produce a short run of collateral on recycled stocks.