The Project
February 2017
BOX is a web-based subscription service which allows gyms and personal trainers to produce a website from a template base, keeping costs down and online presence up.
BOX is mainly targeted at the likes of CrossFit gym owners and personal trainers running bootcamp style workshops and we were briefed to keep these aspects in mind when producing a brand for it.
We looked into the term BOX and how this was used in the industry, of which we discovered the meaning was related to the space in which people participate in fitness activities. We then looked into the styles of typography and graphic support elements that we could and should include in the logo.
Utilising bold, strong and geometric typography, we produced a squared logo containment of which is supported by the BOX text.
We look forward to producing more materials for BOX and assisting then with their brand guardianship.
