The Project
February 2018
UnderWraps is the refreshed, revamped, rebranded version of Obviously.
Initially we sat down with the founders of Obviously to understand the need to rebrand and see if it was necessary. As the idea has developed into a gift concierge rather than just a flower robot, we came to the conclusion that this was the right thing to do.
The demographic, market and audience remains the same, however, as the offering had changed, we needed to ramp up the ‘Luxury and bespoke’ value of the branding a little more than the quirks of Obviously.
With this in mind, we got to work creating options for review with the founders and presented concepts around the idea of being inconspicuous. We therefore utilised broken down typography and a simplistic circular container which we felt created a high-end finish to the brand.
We are also in the process of developing brand guidelines and a new look website, soon to be launch along with printed collateral and and event concept.
