Women In Agencies - Pip Creative

INVIGORATING THE WOMEN IN AGENCIES IDENTITY & DIGITAL EXPERIENCE

EVENTS & ORGANISATIONS

LOGO & VISUAL IDENTITY • WEBSITE DESIGN & DEVELOPMENT • DIGITAL DESIGN

Women in Agencies (WIA) is a membership organisation dedicated to empowering women within the creative industry. With a mission to create community, provide valuable resources, and support the growth of women in the field, they needed a dynamic brand overhaul and a website that reflected these values while offering seamless functionality for its members.

THE CHALLENGE

WIA approached us with a request to enhance their brand identity and revamp their website. The goal was to create a visual identity that resonated with the organisation’s mission of empowerment and inclusivity, while also improving the user experience, especially the membership registration process.

THE SOLUTION

We created a vibrant, inclusive brand identity for WIA by understanding their mission and target audience. The logo symbolises strength and unity, while the colour palette of deep blue, pink, and lime green conveys empowerment and professionalism. A bold sans-serif font for headings and a clean typeface for body text reflect the organisation’s innovative values. We also provided flexible business cards, social media templates, and digital assets for WIA to manage their own collateral.

We designed a user-friendly WordPress website with a membership plugin for easy registration, renewals, and payments. The website prioritises intuitive navigation, fast load times, and responsive layouts across devices, while high-quality imagery and interactive features promote WIA’s events and mission.

The result is a refreshed brand identity and an optimised website that empowers WIA to inspire and support women in the creative industry.