PLACEMAKING OPPOSITES BELONGING
HOSPITALITY & LIFESTYLE
BRAND MODELLING • LOGO & VISUAL IDENTITY • DIGITAL DESIGN • PRINT COLLATERAL • CAMPAIGN DEVELOPMENT
Termoli is an idyllic town set on the coast of the Adriatic Sea, in ancient fortifications, and is an increasingly popular tourist destination.
THE CHALLENGE
The town plays hosts to pastel-coloured houses lining narrow streets, sandy beaches and a tourist hotspots. As a growing tourist destination, Termoli needed to develop a placemaking brand which showcased the wealth of history, culture and arts.
Our response was devised as part of a competition brief from TerraViva.
THE APPROACH
We reviewed the brief that had been provided and devised concepts for the brand based on the information. Our positioning for Termoli was developed based on the opposites of the town, bringing these together and showcasing the best of both sides of the arts, culture, food and landscape.
From this, we built a clear brand character to guide the development of the visual identity and underpin the connectivity between the brand model and its realisation.
THE IDEAS
The foundation of the concept we developed was based around ‘Where Opposites Belong’.
Our thinking brought together the contrasts of Termoli and showcased them in collaboration; the land meets the sea, ancient walls embrace modern life, and laid-back simplicity blends effortlessly with refined charm.
We positioned Termoli as the place ‘where locals thrive, visitors return, and ideas find space to grow.’
We used a traditional, fluid serif typeface for the logo type, of which we hand-cut to bring a sense of heritage, yet modernity to it.
The colour palette was developed from swatching core colours from the key landscape and landmarks from the town, bringing the visual identity together with the place.
Our choice in typography was key – a combination of modern serif and sans serif fonts to bring to life the opposites working together.
Application took form across way finding, information points, advertising, and merchandise.
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WORK
ADVENTURES CROATIA
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