Reworking an award-winning software development agency’s website.
Synetec is a software development agency, producing world-class solutions. Their key focus is to deliver business value through software development and with some of their original clients still using them since its beginnings back in 2009, it is clear that Synetec means business.
WHAT WE DID
We worked with Synetec back in 2017 to develop their new-look logo and brand. We have also been working with them to produce a visual and engaging internal comms piece, which has led them to look to their website.
We took a slightly cluttered website that had many different sections of content assigned to single categories and pulled this apart into a much wider structure, helping to provide segregated and targeted information to users landing on the new website. We brought an airy, fresh look and feel to the site, using our new illustration style, developed for the internal comms project.
Creating a secondary colour palette to complement the primary blue and orange colours was key to this project. We devised a palette of 6 additional colours that were modern and bright to help section content and guide the user through the site. These colours have also been introduced through the illustrations representing the specific sections.
We are absolutely astonished at how the new site has increased the engagement and the quality of leads we are getting
Aino Rantala – Digital Marketing Executive – Synetec